Hydra Water-Plump

Adult human skin is made up of 70% water, a fundamental element for its health and proper functioning. All skin types can be affected by dehydrated skin. When skin is dehydrated, it lacks this essential water, which disrupts its balance, compromises comfort and diminishes its radiance. When dehydrated, the skin’s natural hydration system is disrupted, weakening the barrier and causing tightness, roughness, dullness, and fine lines. This damage is worsened by external factors (weather and pollution), as well as internal factors (stress and poor diet) leading to increased water loss and discomfort. ​

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It therefore becomes essential to stimulate the skin’s natural hydration mechanisms to help it "relearn" how to self-hydrate, while also providing an external source of hydration—both at the surface and deep within—for immediate and long-lasting effectiveness on all signs of dehydration.​