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Yves Rocher botanists took inspiration from a succulent plant with remarkable water-regulating mechanisms: Edulis, whose leaves capture and store large amounts of water within their cells. Thanks to its exceptional succulence properties, our Yves Rocher experts selected this plant for the Hydra Water-Plump range to boost skin hydration and strengthen its barrier.
THE ART OF POTENTIATING PLANTS EFFECTIVENESS
Grown according to agroecological principles in our La Gacilly fields, the Edulis harvested is ultra-concentrated. After 10 years of plant science research and 2 patents, we extracted an exclusive ingredient with recognized hydrating properties: Edulis Cellular Water. Derived from a patented extraction process using the fresh plant and no solvents, Edulis Cellular Water retains and enhances its moisturizing power. Our Edulis extract stimulates the skin's natural hydration factors by up to 152%*, effectively reactivating the skin’s self-hydration over the long term.
*In vitro test on Edulis extract
They even out the complexion for a natural, radiant finish.
What is BB cream and how is it different from foundation or CC cream?
CC Creams (“Color Correcting”) are designed to even out the complexion while gently caring for the skin. Their texture is lighter than foundations, making them ideal for a natural finish.
BB Creams (“Beauty Balm” or “Blemish Balm”) combine skincare and makeup with light coverage. They help to conceal minor blemishes while moisturizing and protecting the skin.
Foundations provide higher coverage, helping to even out the complexion and effectively conceal blemishes, redness, or dark spots. Some are available in a wide range of shades to better suit every skin tone.
What's new in the HYDRA WATER-PLUMP?
La gamme HYDRA WATER-PLUMP propose une routine complète, adaptée à tous les types de peau et répondant à l’ensemble des besoins. Elle intègre également de nouveaux « expert coders » avec un storytelling enrichi autour des extraits, mettant en avant des claims renforcés tels que « booste l’hydratation dans toutes les couches de la peau et la maintient durablement ». Le design a été entièrement repensé pour refléter cette expertise, avec des packagings au style « derma-like ». Enfin, de nouvelles formules font leur apparition, offrant une sensorialité parfaitement adaptée à chaque besoin, notamment à travers les BB crèmes qui maximisent la sensorialité tout en renforçant les bénéfices soins.
Is the BB cream suitable for all skin types, including oily skin?
Yes, it is suitable for all skin types and is non comedogenic.
What are application recommendations of this product?
This product can be applied on face and neck, avoiding the eye contour.
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