Together towards
more sustainable
beauty

We place naturalness at the heart of our formulas in order to offer quality products that promote the use of ingredients from natural origin, while guaranteeing safety, effectiveness and tolerance.

As a result, our face care products contain an average of + 93% of ingredients from natural origin, and thanks to the continuous improvement of our formulas, we will reach + 96% by 2030, without compromising on effectiveness and sensoriality.

We select our ingredients with the utmost care, assessing their health, environmental and social impact, to keep only the safest, but also to exclude the use of certain ingredients: today, over 450 ingredients are banned from our formulas, exceeding European regulations*.

None of our cosmetic products are tested on animals, since 1989, a full 15 years before the European ban. We have also stopped marketing our products in China, where the authorities can decide, completely unilaterally, to test cosmetics themselves before marketing them on their territory.

*In reference to the European Cosmetics Regulation 1223/2009, which sets out requirements for the development and marketing of cosmetic products, defining the ingredients that are prohibited for use in cosmetics.

We are making plastic reduction a priority.

By 2030, we are committed to reducing our use of plastic by 30%**, using 100% recycled plastic, and developing 100% recyclable packaging..

To meet this challenge, we encourage our consumers to develop new beauty habits.

Together, let's reverse the trend by choosing :

• our 0 plastic water solid cosmetics;
• our entirely recyclable refills made with 4x less plastic*.

And all this without compromising the sensoriality and pleasure of using the product.

*In g of plastic per ml of product manufactured vs. 2019.
**Vs. our standard Bain de Nature 400 ml bottles.

We work towards ever more sustainable sourcing of our botanical ingredients.

The 1st French brand to get the UEBT certification* for our plants in La Gacilly, a label that guarantees sourcing that is more respectful of humans and biodiversity.

Among our 450 botanical supply chains around the world, more than 150 are already certified by an independent external organization (Organic Farming, UEBT*, Fair for Life**…). We ensure compliance with environmental, economical and social criteria particularly strict within supply chains, and our ambition is to have 250+ botanical supply sources by 2030.

*UEBT (Union for Ethical BioTrade) : label guaranteeing the ethical sourcing of our botanical ingredients.
**Fair For Life : fair trade label.

We support over 7200 partners* in their farming practices and economic development to better prepare the resilience of their businesses, in France and around the world.

Pedagogical actions have been put in place, like knowledge sharing and support to achieve sustainable agricultural methods, , as well as economic diversification actions for producers to have a guaranteed income all year-round. By 2030, we will continue to actively support our partners.

*in 2022

At La Gacilly, the brand’s historical territory where our industrial and logistics sites are located, we are aiming for energy sobriety as early as 2025 by reducing our carbon emissions by 75%*. By the end of 2022, we have already reduced these emissions by 32%.

This goes hand in hand with responsible water management at all our industrial sites, by optimizing processes such as tank washing. Today, we have reduced our industrial water consumption by 23%**, with a target of 30% by 2030.

If we take La Gacilly as a model of carbon sobriety, we are aware of the need to pick up the pace and take action act on all our activities. We are therefore working more broadly to reduce our impact on transport, products, our commercial activities, our sites and stores, to achieve -50%* on our direct and indirect emissions by 2030.

*In tons of carbon vs. 2019
**In cubic metres of water per ton of product vs. 2019

Through a company-wide mobilization program, 100% of our employees are trained in environmental issues and the company’s mission to “reveal, protect and pass on the power of plants”.

Trained in CSR (Corporate Social Responsibility) challenges and made aware of the importance of protecting plants, our employees take concrete action with local organization so that by 2030, everyone can carry out one action in the field per year to help preserve of nature and plants.

Our ambition is to bring together a community committed to defending nature and plants by 2030.

At the same time, we’re working on the implementation of citizen actions that will see the light of day as early as 2025, to enable each and every one of us to take action at our own level.

More information to come