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Yves Rocher botanists took inspiration from a succulent plant with remarkable water-regulating mechanisms: Edulis, whose leaves capture and store large amounts of water within their cells. Thanks to its exceptional succulence properties, our Yves Rocher experts selected this plant for the Hydra Water-Plump range to boost skin hydration and strengthen its barrier.
THE ART OF POTENTIATING PLANTS EFFECTIVENESS
Grown according to agroecological principles in our La Gacilly fields, the Edulis harvested is ultra-concentrated. After 10 years of plant science research and 2 patents, we extracted an exclusive ingredient with recognized hydrating properties: Edulis Cellular Water. Derived from a patented extraction process using the fresh plant and no solvents, Edulis Cellular Water retains and enhances its moisturizing power. Our Edulis extract stimulates the skin's natural hydration factors by up to 152%*, effectively reactivating the skin’s self-hydration over the long term.
*In vitro test on Edulis extract
Our Hyaluronic Acids are produced using a biotechnological processinvolving natural sugars. Our Bi-Hyaluron Complex combines twohyaluronic acids with different molecular weights for completehydration:
The high molecular weight forms a protective film on thesurface.
The low molecular weight penetrates the epidermis to deeply hydrate it.
Hydra Water-PlumpAll skin typesWhat is a dehydrated skin? What are its causes?
Dehydrated skin is skin that lacks water: it is not a skin type but a temporary condition that can affect anyone, even those with oily skin. It manifests as tightness, a dull complexion, fine lines caused by dehydration, and uneven texture, sometimes accompanied by excess sebum as a reaction.
There are many causes: external aggressions (cold, sun, pollution, air conditioning), unsuitable skincare products (cleansers that are too harsh, lack of hydration) or lifestyle factors (fatigue, stress, smoking, alcohol, lack of water). In short, dehydrated skin is “thirsty” skin that needs regular hydration and a routine that helps it retain moisture.
Who is the Hydro Water-Plump range for?
The range is aimed at all women and men aged between 20 and 25:
- looking for skincare products that go beyond simple hydration, with additional benefits (hydrated, plumped, fresh, radiant, rested, healthy skin) that vary depending on the product and are tailored to each skin type
- looking for simple rituals that are tailored to their needs (depending on skin type, lifestyle, etc.)
- seeking naturalness and instant effectiveness
- sensitive to the sensory qualities (texture, fragrance) of products
Can the Hydra Water-Plump Intense Care still be used as an overnight mask?
Yes, the Intense Care can still be used as a night mask. However, we recommend switching to the new Hydro-Plumping Mask enriched with Edulis, Hyaluronic Acid, and Squalane, which can be used as a mask or night care to replenish moisture reserves throughout the night and strengthen the skin barrier.
Why did you choose the Edulis and the Bi-Hyauron Complex as hydrating ingredients?
Edulis is ultra-concentrated in active molecules, optimizing its moisturizing properties. It provides long-lasting hydration while reactivating the skin's self-moisturizing mechanisms. The Bi-Hyaluron Complex provides instant multi-layer hydration by acting simultaneously on the skin's surface and promoting deep diffusion. This makes it an ideal complex for dehydrated skin.
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