Jojoba is a small shrub adapted to desert climates. In order to survive, it has to concentrate as much energy as possible into the seeds because when there’s the slightest outside stimulus like rain, it has to start germinating and grow into a new plant. This stored energy is contained in a liquid wax commonly known as jojoba oil, which is rich in omega-6 and omega-9 fatty acids. This vital oil for the plant is called "desert gold". It is also vital for damaged hair because it repairs and nourishes the hair fiber.