The jojoba is a dioecious tree: some trees produce only male flowers, while others produce only female flowers. Because of this, the plantations are managed intelligently: they are comprised of around 5% male trees and 95% female trees, with the former being arranged in such a way that the wind alone can ensure the entire plantation is pollinated!

Jojoba seeds are harvested once they fall to the ground and are composed of more than 60% liquid wax, which is commonly called jojoba oil. This oil is extracted through a cold-pressing process without any solvents, which helps preserve the integrity of its properties.

 Jojoba is a small shrub that grows in desert climates. In order to survive, it must concentrate as much energy as possible into its seeds, because when there’s the slightest outside stimulus, like rain, it must start germinating and grow into a new plant. This stored energy is contained in a liquid wax commonly known as jojoba oil, which is rich in omega-6 and omega-9 fatty acids. This vital oil for the plant is called "desert gold." It is also vital for damaged hair because it has restorative powers on the hair fiber.