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Upcycled Peach, Magnolia and Patchouli
Luminous neo-chypreThe Upcycled Peach comes from the juices production and limits the environmental impact by revalorizing fruit waste. Thanks to an exclusive and revolutionary extraction process that captures the real smell of fresh fruit, we obtain a peach alcoholate with delicious fresh and juicy notes.
The Magnolia flowers represent a symbol of beauty, whose petals are distilled to obtain an exceptional essence, with feminine and luminous notes.
The Patchouli is one of the most iconic raw material of perfumery. It's harvested in a sustainable manner on the island of Sulawesi in Indonesia, a privileged territory for its culture. Its very specific scent develops when leaves are dried and turned into golden shades. Its extraction gives a both woody and sensual essential oil. This botanical supply chain adopts renewable agricultural practices and carries out socio-economic development projects to benefit local communities.
The new fragrance L'Evidence is the fragrance of women who want to have a positive impact on the world and leave their mark. It is aimed at women looking for authenticity and responds to their need for transparency, their desire to assert themselves and to make committed choices. L’Evidence is part of this desire for commitment, from its ingredients sourcing, to its formula, to its packaging. The raw materials selected come in part from responsible supply chain such as upcycled Peach from juice production waste or Patchouli, the exploitation of which supports local producers. The formula is made up of 95% ingredients of natural origin and uses 100% vegetal origin alcohol. Finally, this fragrance has been designed to reduce its footprint and limit itself to the essentials with a glass bottle and a cardboard, both lightened and the removal of plastic film.
We wanted to differentiate the historic Comme une Evidence line, around the Rose, from the new L'Evidence signed by a Magnolia. This new fragrance is a fresher and more luminous reinterpretation of classic chypres in a more sparkling florality.
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