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Yves Rocher

Wishing Trees

The Yves Rocher Foundation - Institut de France has already planted 70 million trees thanks to the support of the Yves Rocher Brand and its customers, THANK YOU!


It all started with a slightly foolish dream... Let us tell you the beautiful story of the Plant for the Plant program.

Once upon a time, during one of his many travels, a man named Jacques Rocher, the son of Yves Rocher, met Wangari Maathai, a woman who will deeply touch his life and the lives of millions of people. It was during the 90s in Kenya, where she had been fighting against the degradation of the environment, conflicts and poverty for the past 20 years. How?  By planting trees with the help of Kenyans who came to give their support.

This incredible woman was the Nobel Peace Prize Laureate in 2004 with more than 30 million trees planted at last count. And well beyond planting seeds to grow trees, she planted them in the hearts of people, which is especially true for Jacques. He created the Yves Rocher Foundation Plant for the Planet program following a tree plantation.


Today, 10 years later, 70 million trees have already been planted! And all this is possible because of you who choose to buy partner products of this operation, register for a loyalty card, use reusable bags… so THANK YOU! This story isn’t over yet but the happy ending certainly is a real one!

The Yves Rocher Brand, sponsor of the Yves Rocher Foundation since 25 years old, is very proud of supporting, with its customer and collaborator communities throughout the world, plantation programs. Thank you.




sowimageFondation Yves Rocher
Pictures of the program highlights and celebration of the 50 million trees planted in 2015.

What about you, do you have any dreams you’d like to see come true some day? Do you have a beautiful story to tell us? Leave a comment 😉