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Yves Rocher

The Importance of Facial Cleansers

Different facial cleansers by Yves Rocher

Why is Facial Cleansing So Important?

The simple answer is: because good skin maintenance starts with clean skin. To better understand why, it’s important to examine how your skin works and why cleansing twice a day is integral to any skincare routine. 

In this guide, we’ll dive deep beneath the surface of skincare to examine what cleanser is, and why facial cleansers are such an important step in your routine. Since every skin type can benefit from a unique cleanser, we’ll go over the different kinds of cleansers available and determine what product is best for your skin type.

Girl smiling after cleansing skin with Yves Rocher face cleanser

Get to know your skin

It may not be obvious to the human eye, but there’s a lot of microscopic activity happening on the surface of your skin. Tiny particles from your environment, including everything from dead skin cells to pollutants, can end up on your face. If you happen to wear makeup and sunscreen daily, these products can form even more buildup on your skin, in addition to the natural oils your body produces throughout the day and night, like sebum.

Skin congestion

When natural oils are combined with environmental pollutants, makeup, sunscreen and sweat, a considerable amount of buildup can congest your skin. This leads to clogged pores.

Balancing your skin with cleansers

Cleansers are products that gently remove impurities from the surface of your skin. They’re formulated to attract dirt, while keeping the natural pH of your skin intact.

View of a field and the ocean where ingredients are carefully sourced

Face wash vs. face cleanser

You may have seen bottles of both face wash and facecleanser lining store shelves—and while they may look the same, they actually have different purposes.


Facecleansers usually have a creamy, jelly, or watery texture. They’re made to hydrate and soothe, while simultaneously cleaning your skin.


Face washes on the other hand are designed to give your pores a more in-depth cleaning. When lathered onto the skin, the consistency of the face wash turns into foam, which deeply cleans the skin and removes all impurities that have built up throughout the day.

Why you should cleanse twice a day

Regularly cleansing your skin both morning and night can help prevent pore blockages (which may cause breakouts and enlarged pores), and make your skin more receptive to the following steps in your skincare routine, such as applying serums, face oils, and moisturizers.


Since environmental pollutants can also accelerate the aging process, cleansing your skin of impurities can help stimulate good skin function.

Cleansers for every skin type

When choosing a cleanser, it’s important to take your skin type into consideration. Listening to what your body is asking for will make your journey to balanced, healthy skin much easier.

Different textures of facial cleansers by Yves Rocher

Cleansers for sensitive skin

If your skin is dry and prone to irritation, try looking for cleansers that are gentle and ultra-hydrating. They will give your skin exactly what it requires.


No need to reach for harsh exfoliators or face washes – the softer approach is best.

Girl sitting on guy's shoulders, both happy to have clean skin using Yves Rocher cleansers

Cleansers for combination skin

Maybe you see a little excess oil on your face, some dryness, perhaps congested pores. If you notice these issues, you may have combination skin.


With this  skin type, you want to be careful not to over exfoliate the dry areas, nor exacerbate oily T-zone areas (forehead, nose, and chin.)


The best approach is choosing a mild, hydrating cleanser that works to balance skin and protect its natural pH.

Cleansers for oily skin

If you notice excess oil not just on your T-zone, but on your cheeks as well, you probably have oily skin.


A deeper cleansing routine that incorporates exfoliation may be exactly what your skin is asking for. However, a misconception that those with oily skin often have is the harsher the cleanser, the better. This is not true, and you should be gentle on your skin, even if it's oily.


If you strip your skin of the natural oils it needs without hydrating and moisturizing, your glands will actually produce even more oil.


With that in mind, it’s important to find a cleanser that has both purifying and hydrating properties.

The Versatile cleanser

The new Yves Rocher 3 in 1 Makeup Removing Marine Jellycleanser from the Pure Algue line delivers benefits that can help sensitive, combination, and  oily skin.

A naturally-sourced, oxygenating cleanser

This unique cleanser is formulated using Tetraselmis microalgae. This specific ingredient was carefully chosen by Yves Rocher Botanical Beauty Researchers for its oxygenating and antioxidant properties.


Found in both marine and freshwater ecosystems, these microscopic organisms float on the surface of the water, producing oxygen. Within a cleanser, they work to help detoxify skin while soothing and hydrating.

A reviving, at-home spa experience

For the full at-home spa experience, this gel cleanser has an ultra-fresh jelly texture that feels soothing to the touch. When massaged into the skin, the tiny micro-droplets in the formula turn into a light foam that gently lifts dirt and debris away from skin, without stripping its natural oils.

Remove makeup and clean skin the natural way

Instead of relying on a double-cleansing routine that breaks all three benefits into separate steps requiring different products, get the benefits all at once with the 3 in 1 Makeup Removing Marine Jelly.


While melting makeup away, it also cleanses and detoxifies skin. With three major skincare perks in one cleanser, a 60-second face wash is always within reach, no matter how little time you have or how tired you are. After all — skincare is about consistency.

The cleanser for oily skin

Offering both cleansing and mattifying properties, the Pure Menthe Purifying Cleansing Gel gently purifies, removing excess oil without drying out skin.

An eco-friendly, vegan cleanser

The eco-friendly cleanser, Pure Menthe Purifying Cleansing Gel, is made with peppermint harvested from Brittany, France, along with 98% naturally sourced ingredients. In addition, it is also free of sulfates, parabens, silicones, minerals, and harsh colorants that cause irritation. Plus, it is completely vegan-friendly.

The cleanser for sensitive skin

A mild, yet effective cleanser for sensitive skin is the Pure Camomille Soothing Makeup Removing and Toning Milk.


The creamy formula gently removes debris while hydrating. Filled with organic wild chamomile grown in Brittany, France, this cleanser delivers major calming benefits to easily irritated skin.

Free of sulfates and parabens

Made of ingredients with 94% natural origins, this cleanser is also free of sulfates, soap, alcohol, fragrance, parabens, and silicones.

Facial cleanser: The cornerstone of your skincare routine

To rid your face of impurities that regularly pile up, using a gentle facecleanser twice a day is essential to any skin routine, with our ultimate guide to double cleansing.


Not only are you getting rid of unwanted dirt and bacteria, you’re prepping your skin to better absorb the toners, serums, or moisturizers in your skincare routine.


Turns out, the path to happy skin may be as simple as washing your face.

Discover our guide to double cleansing as well as all the new facial cleansers by Yves Rocher.


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